In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate. For the readers still waiting for a substantive follow-up to Naomi Klein’s No Logo, this is the book. Quart, a former media columnist for the. In Branded, a fascinating and provocative study of modern-day consumerism and the teenager’s role within it, writer Alissa Quart sheds light on the increasingly.

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The world has become captivated by businesses and advertisers and the various products, clothes, and ideas they spur into the brains of teenagers. Top Reviews Most recent Top Reviews. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: Refresh and try again.

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The first section deals with all of the ways kids are interacting with marketers directly through focus group How I Came To Read This Book: The cultural phenomenon she describes, such as celebrity worship and boob jobs, have moved from the land of E! We meet the unofficial teen “sales force” for a new alissx perfume the unpaid daughters of the company’s saleswomen and observe the attempts of mega-corporations to purchase the time and space for product-placement in schools.

Stating that certain clothes you own make you you or getting surgeries also define you. While today’s “branding” usually exploits teens’ desires to sport designer clothes, see the hippest new films and play the latest trendy video games, there has also been a statistical upsurge in physical branding, including body-piercing, tattooing and cosmetic surgery for the femalesas well as the use of performance-enhancing drugs for the males.


There was a section on the ways teenagers self-brand, which I thought was pretty interesting.

Nevertheless, by the end, readers should be able to spot certain youth demographics and deconstruct their branded worlds instantaneously—and bbranded empathy and anger. Please try again later.

Slam Dunks and No-Brainers.

Branded by Alissa Quart – Review | BookPage | BookPage

For each child she interviewed in her book, I could visualize them within my mind and many of them reminded me of myself, enabling me to relate to their experiences with branding, and further captivated me in Quarts book. You submitted the following rating and review. See all 23 reviews.

An interesting read, especially since I recently read Queen Bees and Quart documents the increase in intentional marketing and selling to pre-teens and teenagers, as well as their strong brand preferences. Sure, I have worn more expensive brands, but they were all purchased second-hand at thrift stores.

Branded: The Buying and Selling of Teenagers

Sure, as a tween, I longed to be one of the “pretty girls” with all of their nice clothing, but we did not have the money. In any event, as a chronicle of marketers’ love affair with teens and tweens and in many cases, their reciprocity at the dawn of the twenty-first century, this book isn’t too bad. To top it off, Quart can’t seem to simply talk about the subject matter but finds the need to reflect upon her own adolescence through out the book. It’s also typical of these kids to be home schooled or ‘unschooled’, a practice Quart deems “bohemian”.

Oct 13, Lora Zalesny rated it it was ok. Eve This is a school text for my yr 11 daughters, which I read to be in touch with their curriculum and engage in what I hope is useful discussion.


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Melissa de la Cruz. I can kind of relate to some things, such as, brands and how important they are to everyone and how they really make or break you.

Branded: The Buying and Selling of Teenagers by Alissa Quart

How to be Irresistible to White Men. Also rbanded Alissa Quart. This one really fell flat for me. The peer influence factor is what makes a lot of the branding work. I think we’re all over that one The fact that teenagers are the target of elaborate corporate marketing schemes both aggressive and subliminal is no revelation.

In Branded, Alissa Quart takes us to the dark side of marketing bransed teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate themselves into “friendships” with young people in order to monitor what they wear, eat, listen to, and buy.

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For me, the general concept of the “branding” of teenagers is all rather obvious. It is so true that the American education system mainly universities, but increasingly primary education as well is such a business, and we all buy into the big names and brands.

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